Marketing Coordinator Latin America at Getting Logistics Done

Marketing Coordinator Latin America at Getting Logistics Done

Our Marketing Coordinator Latin America in the Spotlight: Génesis

In the whirlwind realm of logistics, where every move counts and competition is fierce, the power of innovative marketing cannot be overstated. Enter Génesis Wright, our dynamic Marketing Coordinator hailing from Latin America, whose expertise and passion are reshaping the landscape of logistics marketing in Panama and beyond. 

Join us as we delve into the intricate world of logistics marketing, exploring the challenges, triumphs, and boundless opportunities through the lens of Génesis Wright's unique perspective. From navigating market trends to crafting compelling strategies, embark on a journey where creativity meets simplicity, and discover the keys to unlocking success in this fast-paced industry. 

As the Marketing coordinator of the Pricing office in Panama for GLD, what do you hope to achieve this year? 
As the Marketing Coordinator for GLD's Pricing Office in Panama, my main objective for this year is to enhance brand visibility and market presence in Latin America. Located in Panama we provide a Continuous service and because we share the language on the region, we make communication more fluent. 

Which events will you be attending in the first half of the year? 
In the first half of the year, we plan to attend key industry events such as the Panama Maritime Conference and Expo Logistica Panama. Additionally, we will participate in trade shows and networking events specific to the logistics and freight forwarding sector in Panama, be sure to follow us on socials, we announce our events beforehand, be sure to meet us! 

What is the purpose of attending these events? 
The primary purpose of attending these events is to network with industry peers. It provides an opportunity to showcase our services, sharing about GLD and our Panama Pricing office is a way to establish strategic partnerships that can drive business growth in the region. 

Can you describe the team and the atmosphere within the team? 
Our team in the pricing office in Panama consists of dedicated professionals with diverse backgrounds. The atmosphere within the team is collaborative, innovative, and driven by a shared commitment to delivering exceptional service to our clients. 

How does GLD differentiate itself from competitors? 
What’s different? Well, we have a Pricing office located in Panama, which makes communication with customers in Latin America easier because of the language and the time zone. 

What are you most proud of within the company? 
The team in this company are everything, they are proactive, funny but focused on the best way to solution everyday challenges. Wrapping up our conversation with Genesis, her insights offer a priceless peek into the vibrant realm of marketing within logistics. 

As companies changes and evolve in response to shifting market dynamics, one thing remains clear: effective marketing is the fuel propelling growth and triumph. Here's to embracing innovation, seizing opportunities, and charting a course towards continued success in the ever-evolving landscape of logistics marketing!

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